Chapter 1 – We meet at a business event, have a good connection and exchange business cards. Without any further interaction from you (no phone call, no email, no postcard, no meeting), you decide to add me to your ezine or other email list. (Double points if I’m not your target audience and you put me on your ezine anyway.)
Chapter 2 – I initiate an email because we have something in common and am reaching out to introduce myself, ask a question, offer information. Without any further interaction from you (see above), you decide to add me to your ezine or other email list. (See #1 about double points.)
Chapter 3 – We have never met. Because we have a trade association in common, a business associate in common, you saw my blog, you found my name somewhere that makes you think we have a legitimate connection (we don’t), without any interaction (see #1), you decide to add me to your ezine or other email list. (See #1 about double points.)
Chapter 4 – I recognize you are a spammer who has deluded oneself into thinking you are networking. I unsubscribe from everything you send me, list you as spam in my email filter, vow never to do business with you or recommend you.


